Posted by banson on September 27th, 2009 |
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Following the news of the Disney/Marvel Comics merger comes the news that Warner Bros. Entertainment Inc. is morphing DC Comics into DC Entertainment Inc. The purpose of creating the new company is to expand the reach of DC Comics characters from the comic book pages to all media platforms.
DC Entertainment will be handled as a separate division of Warner Bros. Entertainment Inc., with the purpose of integrating the DC Comics business, brand and characters into Warner Bros. Entertainment, and all its content and distribution businesses. DC Entertainment will work with each of the Warner Bros. divisions and is looking to use the Warner studios to build franchises around DC Comics properties. Feature films, television, interactive entertainment, direct-to-consumer platforms, and consumer products are areas that will see growth for DC Entertainment.
Diane Nelson has been charged with running DC Entertainment and will report to Jeff Robinov, President of Warner Bros. Pictures Group. Her primary concern is to capitalize on developing theatrical productions and how they can contribute to the overall business with the different divisions of Warner Bros.
Nelson will brings over 20 years’ experience in creative brand management, strategic marketing and content development and production to DC Entertainment. She will be using the resources of Warner Bros. to maximize the potential of the DC brand, while remaining respectful of and collaborative with creators, talent, fans and source material. Additionally, Nelson will continue to oversee the franchise management of the Harry Potter property, which she has done since 2000, and also continue to represent the Studio’s interests with the author of the Harry Potter books, J.K. Rowling. Nelson will segue from her post as President of Warner Premiere, but maintain oversight responsibilities of that division.
While the multimedia aspects of the company are being restructured, the DC Comics publishing business will remain the cornerstone of DC Entertainment, releasing approximately 90 comic books through its various imprints and 30 graphic novels a month and continuing to build on its creative leadership in the comic book industry.
Paul Levitz, who has served as President & Publisher of DC Comics since 2002, will segue from that role to return to his roots as a writer for DC and become a contributing editor and overall consultant to DCE. This transition will take place as expeditiously as possible without disrupting DC’s business operations.
In his new role, Levitz will be called upon for his deep knowledge and more than three-decade history with DC Comics, both as a comic creator and an executive. Besides serving as a writer on a number of DC Comics titles, he will be a contributing editor and consultant to DC Entertainment on projects in various media. Additionally, he will consult as needed on the transition and integration of the DC Comics organization into DC Entertainment and will utilize his unique experience, knowledge and relationships with the comics industry’s creative community to help achieve DC Entertainment’s goal of maximizing the value of DC properties. Further, Levitz will advise DC Entertainment on creative and rights-holder relationships, in particular regarding the legacy relationships that have been a part of DC Comics for decades.
Widely recognized and respected for his support of writers, artists and creators in the comics industry, Levitz is best known creatively for his work with DC Comics, having written most of the classic DC characters, including Batman, Wonder Woman and the Superman newspaper strip. At Comicon International in 2008, Levitz was awarded the Bob Clampett Humanitarian Award as part of the Will Eisner Comic Industry Awards, the only industry executive ever so honored.
“DC Comics and its super hero characters are truly touchstones of popular culture, and the formation of DC Entertainment is a major step in our company’s efforts to realize the full potential of this incredible wellspring of creative properties,” said Meyer.”Diane knows our studio as a creative executive, a marketer and a senior manager, and this varied background will help her effectively and creatively integrate the DC brand and properties across all our businesses. We’re also thrilled that Paul will remain involved with DC and we’ll be able to tap his expertise to help us reach our goals for this new business.”
“It’s no secret that DC has myriad rich and untapped possibilities from its deep library of iconic and lesser-known characters,” said Horn.”While we’ve had great success in films and television, the formation of DC Entertainment will help us to bring more DC properties across additional platforms to fans around the world, while maintaining brand integrity and authenticity. Diane is a terrific choice to lead DC Entertainment, and with Paul in his new role as a valued consultant and contributing editor, both our company and comic fans win.”
“Based on the great success we’ve had working with DC Comics to create some of the most popular and successful super hero films of all time, I’ve long believed that there was much more we could do across all of Warner Bros.’ businesses with this great body of characters and stories,” said Robinov.”The prioritization of DC and the creation of DC Entertainment is a great opportunity that reaches far beyond the film group.There are endless creative possibilities to build upon the many significant successes already achieved by my colleagues Kevin Tsujihara and the Home Entertainment Group in the videogame, home video and direct-to-platform arenas and Bruce Rosenblum and the Television Group in live-action, animated and digital series.Collectively, we have the ability to grow a body of properties highlighting the iconic characters and the diversity of the creative output of DC Comics.”
“The founding of DC Entertainment fully recognizes our desire to provide both the DC properties and fans the type of content that is only possible through a concerted cross-company, multi-platform effort,” said Nelson.”DC Entertainment will help us to formally take the great working relationships between DC Comics and various Warner Bros. businesses to the next level in order to maximize every opportunity to bring DC’s unrivalled collection of titles and characters to life.”
“After so many roles at DC, it’s exciting to look forward to focusing on my writing and being able to remain a part of the company I love as it grows into its next stage,” said Levitz. “It’s a new golden age for comics and DC’s great characters, and I hope my new position will allow me to contribute to that magic time.”
DC Comics will celebrate its 75th anniversary in 2010 (NEW FUN COMICS #1, the first DC comic, began publishing in 1935), at which time more explicit details regarding DC Entertainment’s corporate and management structure, film and content release slate, creative roster and business objectives will be unveiled at a multi-faceted anniversary celebration and press conference in the first quarter of the year.
Prior to being named President, DC Entertainment, Nelson most recently served as President of Warner Premiere since its founding in 2006. Warner Premiere is a Studio-based production company which develops and produces high-quality, direct-to-DVD and short-form digital content, including the highly successful line of DC Universe animated DVD titles, and also pioneered the development of the motion comics category. Under Nelson’s leadership, Warner Premiere functions as a full-service production entity with its own resources and release schedule, furthering the Studio’s mandate of being a destination for both established and up-and-coming talent to create stand-alone properties as well as experiment in new media.
Before that, Nelson served as Executive Vice President, Global Brand Management, Warner Bros. Entertainment, with the primary responsibility of working cross-divisionally and throughout Time Warner to maximize and optimize all the various windows and outlets available to the Studio’s signature franchises, brands and event properties on a global basis.In this post, Nelson’s primary focus was the management of the Harry Potter brand, which she has overseen since the brand’s launch at the Studio in 1999. These efforts have helped drive the success of the brand to become the most successful film franchise of all time, as well as a respected consumer property that has generated billions of dollars for the Studio.
At Global Brand Management, Nelson and her team of more than 15 employees worked in all media and platforms to support a number of other key franchise properties, including “The Matrix Reloaded,” “The Matrix Revolutions,” “Batman Begins,” “The Dark Knight,” “Happy Feet,” “Polar Express” and “Charlie and the Chocolate Factory,” among others.
Prior to overseeing Global Brand Management, Nelson had served as Executive Vice President, Domestic Marketing, Warner Bros. Pictures. Nelson rose quickly through the ranks, having also served as Senior Vice President, Domestic Marketing, Warner Bros. Pictures and prior to that, Senior Vice President, Family Entertainment, Warner Bros. Corporate Worldwide Marketing and Planning. She was also Vice President, Worldwide Corporate Promotions, a post to which she was promoted in March 1998, after joining the Studio in September 1996 as Director of Worldwide Corporate Promotions.
Nelson came to the Studio from Walt Disney Records, where she served as Director of National Promotions. She is a graduate of Syracuse University’s Newhouse School of Communications.
This is the type of move that Warner Bros. should have made years ago. Up until Warner Bros. rebooted the Batman film franchise, movie productions based on DC Comics properties had been severely lacking. And even though there was new success with Batman another DC icon, Superman, was a flop in his silver screen return. And this came after years of indecision and stalling on what to do with DC characters. I have long thought that a part of the problem was that DC Comics movies were being produced by people who didn’t know the comicbook characters. Watch Batman Forever or Batman and Robin and tell if you think Joel Schumacher had ever read a comic book.
Marvel Comics had some abismal forrays into feature films before they formed Marvel Entertainment Inc. This allowed Marvel to play a larger part in developing movies based on it’s characters, and because of this Marvel saw incredible gains with their movie franchises. For several years I thought that DC should have followed Marvel’s lead, and now they finally are. Its encourageing to hear that DC Entertainment will build a connection with Warner Bros. where DC’s creators will have a part in collaborating in the development of DC Comics properties for new media. After all, who better to create movies based on the comic books then the talented creators who are familar with and respectful of the source material?
Discuss it in the forums.