DC (New) Direct(ion)
DC Entertainment announced that it’s merchandise arm, DC Direct, has been relaunched as DC Collectibles. The newly reorganized brand features an online store offering their entire range of products, as well as some exclusives.
“We’ve taken the past year or so to become laser focused on what makes the products in this line special, and what has emerged from that process is DC Collectibles,” stated Geoff Johns, chief creative officer for DC Entertainment. “We’re extremely proud of our line of unique, high-end collectibles, and feel that it caters to fans looking for limited edition, authentic products based on our characters and stories, created by the same artists who work directly on those characters and stories.”
The first two online exclusives will be offered in May. The first exclusive is a Flashpoint Action Figure Box Set including: Batman, Wonder Woman, The Flash and a previously unreleased Emperor Aquaman. The set also include a $500 Wayne Casino Poker Chip. The second online exclusive is a Heroes of the DC Universe: Blackest Night Green Lantern and Sinestro Bust.